games consoles questionsCould Be Found Online ? Yapperz ...

Wii is the most current presenting from Nintendo that is in the news these days. It is a house video recording games console from the Eastern games titan, and also the fifth in a generation of gaming consoles from the provider, the last of which was the Nintendo GameCube in 2001.

Having said that, there are multiple inquiries gamers will certainly wish to know answers to, concerning this most current gambling console:

1. Is It A State-Of-The-Art Computer game Process?
Wii is a seventh generation computer game process that competes by having Microsoft's Xbox 360 and Sony's PlayStation 3.

2. Does It Package New Form Of Player Communication?
The game's designer labels declare they were trying to find a various kind of professional communication. Strength was rejected as the major virtue of a console. The reasoning was that there were actually numerous highly effective games consoles in the market. Another might just oversaturate the market as well as wipe out it.

3. What Is The Gambling Process's Inspiration?
The suppliers provide credit for the Wii's success to Blue Ocean Tactic, the International Bestseller written by W. Chan Kim and also Renee Mauborgne; the essential aspects of the Wii are declared to reflect the 6 Path Framework summarized within the book. The 6 courses, though not exposed formally by the company, are widely believed to be "rate", "flick gambling", "graphics", "physics", "pleasure", "online game library", as well as "magic stick".

4. Just how Efficient Is Its Wireless Control?
In fact, the Wii secluded is stated to be analogous with the "magic staff" of the "Blue Ocean Methodology" book. The makers assert that the Wii outlying can easily identify movement in three measurements and also is the wireless network operator of the console. This feature is stated to differentiate the Wii from other online game gamings system on the marketplace.

5. Does Internet Accessibility Make Sense?
The WiiConnect24 components lets a gamer making use of Wii to browsing the world wide web. This makes the console a wirefree create equipped of accessing the Web to obtain messages as well as updates. This is claimed to occur even when the console is in standby method.

The company asks to gamers to wager pals online over Nintendo Wi-Fi Link or apply the World wide web Channel to surf the web from your sofa bed. They declare you may even download many other Nintendo pursuits making use of the Wii Store Channel.

6. Just what Franchises If Any Are Given?
Wii supplies present Nintendo franchises like Mario, Zelda as well as Metroid, along with all new ones like Wii Sports and Wii Pleasure.

7. Could Gamers Create Their Own Characters?
Wii allows production of your very own Mii personality to celebrity in Wii matches. Nintendo additionally asserts that Wii makes a new dimension to TELEVISION watching, which according to the business is not full without it. The provider prides itself on the premise that Wii brings people collectively. It likewise emphasizes that the capacity to stay internet 24/7 and download updates, also when on stalwart, is a significant benefit that other gamings system on the marketplace don't furnish. The provider also markets that the console is simple to start up and also utilization, and is set to utilize.

Game Answers

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Judge revokes Zimmerman's bail, orders him to court

A Paypal account that George Zimmerman failed to reveal to the court during the bond hearing was linked to a website Zimmerman created to raise money for his defense in the Trayvon Martin case. NBC's Kerry Sanders reports.

By NBC's Jamie Novogrod

A Florida judge on Friday revoked the bail for George Zimmerman in the Trayvon Martin case, saying he had misled the court about his finances, and ordered him to present himself to the court within 48 hours.

Prosecutors alleged in a court filing that Zimmerman, 28, hid from the court the fact that he had raised $135,000 on a website he set up before he was granted $150,000 bail on April 20. Zimmerman is facing second-degree murder charges in the shooting death of Martin, 17, in February.

In a hearing in Sanford, Fla., that Zimmerman did not attend, Judge Kenneth Lester said Zimmerman engaged in a "material falsehood" about his finances.

Assistant State Attorney Bernie de la Rionda? said Zimmerman's wife, Shelly, led the court to believe they were penniless, which he called a ?blatant lie."


De la Rionda said the Zimmermans spoke in "code" about moving finances around during telephone calls while George Zimmerman was in custody.

The state also alleged Zimmerman held a second passport after surrendering one to the court when bail was granted. In revoking bail, Lester said he was not swayed by arguments about the second passport, often routinely obtained by people who lose their passports.

Gary W. Green / Pool via AFP - Getty Images file

George Zimmerman is seen entering the courtroom at an April hearing.

Zimmerman's attorney, Mark O'Mara, said it was his fault the court did not have the second passport earlier.

Trayvon Martin family attorney Benjamin Crump said Lester's finding?that?"Zimmerman was dishonest is very important ?because his credibility is the most important thing in this entire case."

"Credibility is the issue and we think it is the most important ruling so far in this entire case," Crump said.

The revocation motion was filed as a hearing opened on the confidentiality of evidence in the case, including Zimmerman?s statement to police.

A consortium of more than a dozen media groups is asking the judge not to seal records in the case. Prosecutors and Zimmerman's attorney fear witnesses will be harassed if their names are publicized, but the media consortium says that's not a?good enough reason to keep what is usually a public record from being released.

On Friday, De la Rionda?asked that the names of witnesses be sealed.?Lester said it would take several weeks to review evidence before?unsealing any.

O'Mara?said he concurred with the state's request to seal the identities of witnesses,?because witnesses would be?subject to ongoing requests for information from the media, he said,?and their stories could change during retellings published in the press.? He added that he does not "deny" freedom of press, but wants "one trial" before a jury?in?a case that has enormous pressure from the "blogosphere."

After learning that jailhouse conversations were held between George Zimmerman and his wife, concerning an effort to misrepresent the amount of money available to them, the court revokes Zimmerman's bond.

Regarding Zimmerman's statements to police, O'Mara said he would like 30 days to review them before a decision is made on making them public.?O'Mara said if Zimmerman's statements were not made voluntarily, he could file a motion to?prevent them?from being shown at trial.?He?added that a delay is "not unreasonable."

?I would suggest that this case is months and months and months away from a trial date," he said, adding, "We're six months out from finishing discovery."

See more msnbc.com coverage of the Trayvon Martin case

Zimmerman is accused of killing Martin as he walked through a gated residential community in Sanford, Fla., near Orlando, on Feb. 26.

Police initially declined to arrest Zimmerman, who claimed?self-defense, but a special prosecutor who was subsequently appointed charged Zimmerman with second-degree murder.

Msnbc.com's Jim Gold contributed to report. Follow him on Facbeook here.

George Zimmerman's attorney, Mark O'Mara, reacts to Judge Kenneth Lester's decision to revoke his client's bond.

More content from msnbc.com and NBC News:

Follow US News on msnbc.com on Twitter and Facebook?

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Dig Weekend Guide ? June 1-3 | Dig Lounge

Welcome to the Weekend. June is here, the weather is wonderful, it?s time to get outside this weekend to eat, drink, and explore. Old Pasadena Restaurant Week kicks off on Friday with great dining deals at some great Pasadena restaurants. Barnsdall Wine Tasting Fridays continues, as does live music all weekend at Malibu Family Wines. Enjoy outdoor movies and food trucks, the famed NY Hester Street Fair lands in Hollywood, Rhone Rangers ride through downtown LA, and sample Spanish Rioja in West LA.

Friday, June 1

Old Pasadena Restaurant Week
Pasadena
Old Pasadena?s finest restaurants have joined together to offer you several delicious options for three-course lunch and dinner menus at one great fixed price. Lunch options are priced at $15 and $25, with dinner options at $25 and $35 for the fixed menus from June 1st through the 14th. The current list of participating restaurants can be found here and will continue to be updated with menus. Best part is, 10% of event proceeds will benefit Union Station Homeless Services, helping those in need.

Barnsdall Wine Tasting Fridays
Los Feliz (5:30-8:30pm)
Unwind and enjoy the beautiful Barnsdall Art Park as the sun is setting, from the gated gardens in the West Lawn of the historic Hollyhock House. Silverlake Wine will present four selections of boutique, small production, artisanal wines from around the globe. This week will feature DJ Dan Wilcox of KCRW and delicious food from Heirloom LA, Let?s Be Frank, Gastrobus and Coolhaus. Tickets are $25, or $5 for kids and designated drivers. More info here.

Malibu Family Wines
Malibu (Fri-Sun)
Live music is back at the Malibu Family Wines tasting room. Grab a picnic basket and a bottle of wine from their tasting counter and enjoy live music in the beautiful hills of Malibu. The music starts on Friday night from 7-9pm and continues through the weekend. Shows are free and are 21 and over only. No outside wine is allowed, but they have plenty of great wines available at the tasting room. For a full list of showtimes check out their calendar.

Saturday, June 2

The Hester Street Fair
Hollywood (11am-7pm)
New York?s favorite outdoor market is coming to Hollywood this summer for a series of 4 fun filled events one block East of the historic intersection of Hollywood Blvd. and Vine. The Hester Street Fair will be curating a collection of some of LA?s favorite artisans, craftsmen, collectors, food, brands, bloggers and music. The first event, Bite Size Food and Craft Festival, will feature some of your favorite restaurants, indie food chefs and a selected group of food trucks that bring their best menus in Bite Size portions, plus live music and a beer garden.

Street Food Cinema: MI4 Ghost Protocol
Exposition Park (5:30pm)
It?s time for Street Food Cinema, the swankiest summer fest featuring cool outdoor movies, tasty food trucks and live music in Los Angeles! Bring a blanket, the family, the dog, and a picnic. Outside food and beverages are welcome. FOod will also be available for purchase from food trucks. Tickets are $10 per person. Get more info and tickets here.

Eat|See|Hear Presents: The Wedding Singer
Santa Monica (5:30pm)
For the westsiders, you also have your own outdoor cinema event. Complete with live music and food trucks. Doors open at 5:30, live music by Tic Tic Boom! at 7pm, and the movie starts at 8:30 sharp. Tickets are $10 and are available online.

Sunday, June 3

Rhone Rangers
Downtown LA (2-6pm)
The Rhone Rangers ride into Los Angeles with over 45 wineries pouring their American-grown Rhone wines. The event at the historic Vibiana, includes a walk through tasting over over 200 wines from 45 wineries. There will be food trucks of course. Tickets are $45. An early entry ticket of $85 includes time to mingle and drink with the winemakers themselves while you enjoy bites from the food trucks to pair with the wines. (Your backstage admission includes coupons for free food.)

Spain: Rioja Fest
West LA (2-4:30pm)
Rioja is to Spain what Bordeaux is to France or Tuscany to Italy. The region offers some of the most diverse wine profiles in Spain: fresh or oaky whites, youthful or Reserva rosados, elegant traditional or ripe robust tintos, there is something for all tastes ? these wines encourage you to experience the joie-de-vivre and passion of Spain! Join the Wine House to taste the Rioja revolution. Over 40 different wines will be poured including wines from Lopez de Heredia, Marques de Caceres, Campo Viejo, Artadi, and Muga. Upstairs 2 will provide passed Spanish tapas & appetizers. Tickets are $45 and can be purchased online.

Continuing:

LA Derby Dolls
Echo Park (6-10pm)
The L.A. Derby Dolls are Southern California?s premiere all-female, banked track roller derby league. Watch girls on wheels as they battle out on the track with two teams of five players each: four blockers (one of whom wears a striped helmet cover as the ?pivot?) and one jammer. Races take place every other Saturday and some Sundays. A full season schedule can be browsed here.

Silver Lake Farmers? Market
Silver Lake (8am ? 1pm)
The Silver Lake Farmers? Market offers more than just fresh, local produce. Customers can also find vintage clothings, jewelry, music, and snacks, giving it more of a flea market vibe.

Sunday Suppers at Cecconi?s
West Hollywood
An elegant Sunday Supper that will feed up to four for just $50? Cecconi?s in West Hollywood has you covered. Chef Andrea Cavaliere brings classic Italian comforts such as wood-oven fired artisanal pizza, a hearty bowl of pasta and seasonal salad to the dinner table on Sundays at Cecconi?s ? all with a sophisticated setting and price that?s hard to beat. Wine specials include a bottle of house red or white for $25. And if you have an additional guest in your group, add a pizza or pasta for just $12.50.

Weekend Flights at Rosso Wine Shop
Glendale (5-8 p.m.)
A new wine theme each week. Whether it is their Old World favorites or Pinot Noir from Russian River, they mix it up and keep the price reasonable. Visit www.rossowineshop.com for more details. They also have wines by the glass available at the bar, along with some select beer picks by the bottle, if the wine flight doesn?t work for you. Cost is around $10.

Maxwell DeMille?s Cicada Club
Downtown Los Angeles (6-11 p.m.)
Travel back in time to the glamorous days of Hollywood?s golden age of nightclubs every Sunday at the Cicada Club in Downtown. Featuring the finest vintage dance orchestras and entertainment, Maxwell DeMille?s Cicada Club is unlike any night on the town you have ever experienced. Vintage or evening attire encouraged. A dinner reservation will guarantee your table for the entire evening. To see who?s playing each week and for more info check out their web site.

Wine Pairing Wednesday at Upstairs2
West LA (7:30 p.m.)
Upstairs 2, located above the massive Wine House, offers a four-course dinner prepared by chef Todd Barrie every Wednesday, paired with four wines from around the world selected by sommelier Marilyn Snee. Each week will showcase a different wine region, and there will be a brief discussion of each wine and its pairing. The cost is only $55 per person. Make your rezzy here.

Upcoming:

June 8 ? New Orleans has Tales of the Cocktail, now Los Angeles has a cocktail competition to call it?s own. Event production company Drink Eat Play is bringing the inaugural LA Cocktail Classic to Vibiana in Downtown Los Angeles on Friday June 8. According to the release, the event will ?offer cocktail enthusiasts (or at least those with an appreciation for a stiff drink) a bevy of signature drinks concocted by LA?s top mixologists, live entertainment, and one epic event.? Tickets are $75 and can be found at www.drinkeatplay.com/lacocktailclassic.>

June 9 ? KCRW?s Free Concert Series is back! The series kicks off on Saturday, June 9 at One Colorado in Old Pasadena with an evening set of simple, sublime, melodic pop from Bahamas, the musical pseudonym of former Feist touring guitarist Afie Jurvanen. Next, from the deep woods of North Carolina, 6-piece buzz band Delta Rae will deliver a powerhouse set of gospel, country, folk and rock on June 23. KCRW will present three Saturday nights of live music in the heart of Century City at the Annenberg Space for Photography on July 14, July 21 and August 4 to coincide with the exhibition Who Shot Rock & Roll: A Photographic History, 1955 to the Present. Raphael Saadiq, Moby, Portugal. The Man, and Band of Skulls are among the featured artists. RSVP required for the Saturday night shows. All of the Summer details can be found here.

June 9 ? Vintage enthusiasts and fashionistas throughout the Los Angeles area have made the Helms Design District Vintage Boutique trunk show in Culver City, Calif. their routine stop to find quality vintage clothing throughout the year. Hosted by Clever Vintage Clothing of downtown Los Angeles, the Helms show has grown to offer a variety of vendors providing classic, designer and repurposed women?s vintage clothing, vintage jewelry and vintage ephemera to shoppers. Entry to the event is $5; however, free and discounted ticket specials are available on a first-come, first-served basis via Eventbrite.

June 10 ? Taste of the Nation-Los Angeles returns on June 10, 2012, taking over The Lot in West Hollywood for an intimate encounter with Los Angeles? top culinary talent from 1-4 p.m. The city?s premier tasting event will showcase local restaurants such as Culina, Whist, BLD, Border Grill, Ray?s & Stark Bar, SimonLA, ink.sack, Lukshon & Father?s Office, and Picca and Mo-Chica, along with Angelenos? favorite bars, wineries, and craft breweries. Guests who purchase access to the special VIP area will enjoy delicacies from Waylynn Lucas? Fonuts and UMAMIcatassen?s PIGG by Chris Cosentino, all to benefit the country?s leading anti-hunger organization, Share Our Strength. This year, Share Our Strength is proud to introduce the first Taste of the Nation Passport, allowing foodies from near and far to take advantage of the West Coast?s breadth of culinary talent. 100% of ticket proceeds from Taste of the Nation Los Angeles 2012 will benefit Share Our Strength.

June 9-10 ? Another great event we attend every year, Spend the afternoon on the streets of the Historic Raleigh Studios in Hollywood. Make your plans now to experience over 500 Wines, Spirits and Beers, Lifestyle Exhibitors, Gourmet Food Trucks, Educational Classes in Wine and Food Pairings, Scotch, Sake and more at the 7th Annual WineFest. Enjoy great live music while you shop the wide array of Lifestyle Exhibitors from Wine Accessories to Oils and Vinaigrettes to Art and Clothing. Plus nosh and mingle with fellow Wine Lovers. Tickets are $75. Get your tickets here.

June 16 ? A Tribute to the Music of Johnny Cash returns for a fourth year to the Ventura County Fairgrounds in Ventura, CA. Headlining the festival is the ?Queen of Rock,? Wanda Jackson, and is joined on stage by stepdaughter of Johnny Cash, Carlene Carter. Other bands include rock staples, Slim Jim Phantom and Tim Polecat, as well as Big River, and New Zealand-based all-girl Johnny Cash cover band, The Johnnys. VIP ticket options offer early entrance, catered food & beverage, upgraded restrooms, and a preferred viewing area. General admission tickets are $20, Get Rhythm Tickets are $45, and VIP Tent tickets are $150. Visit www.roadshowrevival.com for more information and tickets.

June 24 ? The Vendys are a yearly street food cook-off that, since 2005, has determined the best street chef in NYC. The Second Annual LA street food showcase will be an intense cook-off between the best sidewalk chefs taking place at Pan Pacific Park, right next to the Grove. Until May 24th, they?ll be taking public nominations. Then 8 food vendors will battle it out for the ultimate in street food competition and take home the Vendy Cup. The winner will be chosen by a panel of judges, but the general public is invited to enjoy great street food, wine and beer. Early bird tickets available for $30 here.

Got an event you want featured in the weekend guide? Send us your special event for listing consideration.

*image of Barnsdall Park from Flea About Town

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Boost Conversions Step 3: Revamp Your Communications ...

This guest post is by Tommy Walker of?Tommy.ismy.name.

?How do I get more people to interact with my stuff??

It?s a question I ask myself constantly. I could go on all day about traffic strategies, guest posting, or any number of online marketing topics. But the truth is, at the end of the day, shares, subscribes, and leads, are just another conversion.

I wish I realized that when I designed my existing website. I wish I realized a lot of things when I designed my website.

See, when I first started my site, I hadn?t thought about things like list building, or selling things (I had nothing to sell) or even the type of content I was going to publish. I thought I?d figure that stuff out as I went along, but, as my style changed, every new thing started to feel like it was tacked on.

Sadly, my site has become this clumsy Frankenstein creature that haphazardly attempts to do my bidding, but never quite executes. That?s no discredit to my developer, who did an excellent job at the time. It was my own misguided direction that turned what could have been a beautiful creation into something hideous.

Learn from your mistakes

If you?ve been following this series over the last couple of days, you?ll know that we?ve talked a lot about learning from your mistakes?as they affect your free or paid offer, and your conversion funnel.

I worked through these processes myself, so that as I go to work on version 3.0 of my website, I know exactly what I want my conversion goals to be. And they?ll be reflected in every facet of the new design.

The new design isn?t yet operational, but if you?ll allow me to let you peek under the sheet, I?ll show you:

  • my conversion goals
  • how I plan to attack them
  • screenshots of the current design and what isn?t working.
  • screens of the new design and why I think it?s an improvement
  • what I plan to test.

Expect this post to be on the longer side, as it is meant to be a conversion-oriented website playbook. For your convenience, here?s a table of contents:

As we go through each section, I?ll also point out things to look out for on your own site, and ways that you might be able to fix them.

A quick note before we continue: Conversion optimization is about constant testing. Everything from copy, to layouts and button placement, and color schemes.

While I might give you some suggestions along the way, there is no one ?surefire? way. Often times what works best?is the thing we least expect and if sell yourself short on your testing, you may never know what actually works best for you.

The Web Marketing Ninja will be showing us the complete process of setting up and running A/B (or split) tests tomorrow, so if you want some expert advice on that topic, stay tuned.

Become really friendly with your analytics

Now, before I get to the design, I want to dive deep into my analytics.

As we?ve seen over the last couple of days, patterns in the data give a great starting point for the areas of your conversion funnel that can be improved, and even provide hints for how to improve them.

For instance:

  • Posts designed to drive conversation and high ?time on site,? but which have few shares or interactions, may be lacking a clear sharing mechanism; alternatively, the comment call to action may be lacking.
  • Sidebar offers that receive traffic, but don?t convert, may need to be redesigned or scrapped entirely.
  • Landing pages with high time but few conversions require further testing to improve conversions.
  • Common click paths users take can determine pages that could be optimized for subscriptions or sales.

Your analytics tell the story of you and your users. When you fix your part, they?ll be able to give you more of what you want.

Define your conversion goals early

I imagine we?re a lot alike, you and I, in our goals. Mine are:

  • get more social shares
  • build a bigger subscriber base
  • attract more qualified leads that can be turned to sales.

What I didn?t realize on the first two iterations of my website was that each goal can be attacked very strategically within the design.

So instead of trying to get every page to do every thing, as I create version 3.0 of my website, I will be looking at each aspect with a different conversion goal in mind.

Goal #1: Get more social shares

The first goal, get more social shares, is pretty straightforward.

According to my analytics, my weekly blog articles get the most steady traffic and the highest time on site (four to seven minutes; I primarily video blog).

Knowing that, I want that traffic to turn into more traffic, because right now, the social sharing on the site is low.

With the time on site being so high, my best guess is the posts aren?t getting shared because the sharing functions are a little less than obvious.

Sharing options aren't obvious

The trick to getting more social shares is two-layered.

  1. Create engaging content.
  2. Make sharing as painless as possible.

According to my video analytics, just over 70% of people watch my videos through to the very end. Looking at the current design however, it?s incredibly clear that sharing is not painless.

To address this in the new design, on an individual post page, the video will be featured at the top, filling most of the screen, and the sharing icons will be featured on the bottom left, just before the fold.

Next to the share icons will be a short link that can be copied to the clipboard with a single click.

Next to that, I?ll show a Share Via Email button that, when clicked, will drop down an email form where users can email the page link without ever leaving the site.

New sharing layout

Key takeaway:

To improve shares on individual blog posts, create excellent content, and make sharing the primary call to action.

If the sidebars on your individual pages aren?t selling products, or bringing in email subscribers, get rid of those calls to action.

Something you can do right now is install the ShareThis hovering share bar and have it appear on all of your sharable content pages.

What I?ll be testing:

In order to get maximum shares, I?ll need make sure the sharing icons are in the most optimal positions on the page.

My tests will include:

  • the share icons being located on the left of the page (as pictured)
  • share icons on the right of the page
  • the ?share bar? taking up the full width of the page below the video.

To do this, I?ll have my developer run a test using Google Website Optimizer, and track the results. (As I mentioned, the Ninja will show you how to do this yourself tomorrow). The layout with the most shares will win.

Goal #2: Increase email subscriber base

There are a few ways I plan to build my email list. Pay close attention here, because each and every one of these ideas is something you can do, too.

Email subscriber plan 1

The first tactic is persistent navigation throughout the site. This feature allows the top navigation bar on your site to remain in view as the user scrolls down the page. With persistent navigation, the fundamental action points are always in view, and available to users.

Persistent navigation seems to be where forward thinking websites are headed (Facebook, Google+, Lifehacker, WordPress). Using persistent navigation through my site allows me to create a subtle call to action that stays with the user.

On the above image, you may have noticed the word ?subscribe? in the navigation bar.

Persistent navigation

I believe this will eliminate the need to create a big, obtrusive opt-in form to occupy the sidebar (but this will need to be tested, of course).

When the user hovers over the ?subscribe? button, a dropdown with an opt-in form will appear:

Accessing the dropdown

In my opinion, this makes the website a little more ?fun? to interact with, which leads me to believe this will increase actual engagement with the site, and, thereby, email subscriptions.

Key takeaway:
The web is evolving much faster than most people realize. Incorporating elements like persistent navigation and interactive elements gives your website more depth than text and images alone. The more you give your users to ?play? with, the more likely they will want to hang around on your blog, and hear more from you.

If you?re code junkie, this tutorial?will teach you how to create your own persistent navigation menu.

Or, if you?re afraid of code (like me), you could always install the Hello Bar.?While it?s not as full-featured as custom navigation, it has been proven to increase clickthrough rates for many of its users, and can be very effective when you use the right messaging.

What I?ll be testing:
I?ll test the messaging within the dropdown itself: ?New episodes every week + exclusive bonuses? with ?Submit? or ?Subscribe? as the call to action, vs. ?Learn online marketing and get exclusive bonuses? with ?Teach Me!? as the call to action.

Email subscriber plan 2

According to my analytics, my homepage is usually the second stop people make when visiting my site ? makes sense.

Sadly, also according to my analytics, this is where my traffic goes to die. My homepage isn?t really optimized for anything.

My current homepage

Realistically, my conversion goals for this new homepage have to be two-fold:

  1. Capture users? email addresses.
  2. Pull people deeper into the content.

To capture email addresses, I?ll be using a slightly modified approach to the ever popular Halpern Header?on my homepage.

Instead of using a static image, however, there will be a welcome video that?ll introduce visitors to the site and talk about the exclusive bonuses that come from being an Inside The Mind subscriber.

Welcome video

I believe that combining the Halpern Header with video will make the email subscription call to action both unmissable and fun to interact with.

As long as I?m able to clearly communicate the benefits of being a subscriber, I think this will lift subscription conversions dramatically.

Key takeaway:

The homepage is often the second most visited page on your website. If you?re not maximizing your email efforts here, first time visitors may never return. This is why it?s important to clearly communicate the benefits of your site, and make your opt-in form highly visible, not banished to your sidebar.

The Halpern Header/feature box method has been proven as an effective way to increase email subscriptions, for some by as much as as?51.7%.

Adding a personal touch like video or an image of yourself can build trust with your potential subscriber, increasing your conversion rates even more.

What I?ll be testing:

While I have a hunch that a welcome video will work well, it?s also possible people might find it more distracting than welcoming.

For that reason I?ll be testing a welcome video vs a welcoming image. I?ll also be testing layout with the video/image orientation on the left vs. the right, the copy, and the call to action.

Homepage Subgoal: Bring visitors further down the rabbit hole

Sadly, after visiting my homepage, most people?drop off the site.

To address this, I will feature a scroller of randomized content from season one of my video stream directly underneath the feature box.

The video scroller

The reason for randomization is that it?ll mean that deeper (or older) content can also get some play.

Copyblogger uses a similar approach with the ?popular articles? list on their sidebar. Using randomization, a fun slider, and engaging?thumbnails for the posts just takes that idea a step further.

Note: The bar will never show posts that are also displayed in the main feed below. Rather it will only show content from deeper pages. This way, I can avoid duplicate content issues?I won?t be trying to push the same article in a handful of different ways.

Below that, I?ll show a fairly standard format blog, with reverse chronological posts on one side, and an offer for my ebook on the other.

The feed of blog posts

You may notice that everything seems to get a little bigger once we get into the main feed.?The reason for that is fairly simple. The top of the site will act like a built-in landing page, but once a visitor goes below the fold, the focus will be on content.

The sidebar will display only two items at any given time, and will also be a persistent part of the interface once a certain scroll threshold is reached.

At the top, I?ll include a lead generation piece/ethical bribe (more on this later). Underneath that, a randomly generated episode link will appear (again, only one that is not currently present on the page).

Key takeaway:

If your homepage isn?t working to drive people back into your content, switch things up using your analytics as a guide. Just be sure to talk about it before hand so your faithful visitors don?t think something bad happened to you!

What I?ll be testing:

Not much here actually, but I will be measuring pretty heavily what content, in what position, gets the most clicks.

As far as I know, this is nothing remotely close to a ?standard? blog format, so it will be interesting to see how people respond to features like the scroller and persistent navigation.

Email subscriber plan 3

Taking another leaf out of Derek Halpern?s book, I will have email optins in three critical places:

  • the About page
  • the footer
  • at the end of the single post pages.

The redesigned footer

Normally, I would recommend placing an opt-in on the top of the sidebar. However, because I am using persistant navigation with ?the Subscribe link in prime view at all times, I feel, for me, that this space is better used for lead generation.

The About page

I plan on doing something a little different by putting the link to my About (and other) pages in the footer. This is more like a news site, and less like other online marketing blogs.

Keeping that in mind, the people who come to the About page will need to do a little more digging to get there. So why don?t I try to capture an email address in the process, since we?re getting a little more personal?

This is what Derek says about the About page:

Prime people for your website?s content and why it?s important

  1. Opt-in form
  2. Show social proof
  3. Opt-in form
  4. Show personal backstory
  5. Opt-in form

For backstory, I plan to share a bit of my background as an actor, how I was fired over a pair of pants, how that eventually lead to online marketing, and the ups and downs I?ve seen while working for myself (there have been many).

Key takeaway:

When you address your users? search intent first, then make a personal connection by sharing more about yourself, you give visitors more than one reason to subscribe.

What I?ll be testing:

The copy is what?s going to make the difference here.?While it might not be a part of my initial relaunch plan, I?d also like to test using a cinematic ?trailer? video that prompts visitors to ?Join the journey? by becoming an email subscriber.

The footer

There?s a very simple reason for revamping the footer to include a subscription CTA. If someone?s scrolling to the bottom of the page, you can assume one of two things:

  1. They?ve read through all of your content and are primed to want more.
  2. They just like scrolling.

Either way, the footer is a great place to capture email, because your reader has gone all the way to the bottom of the page (and there?s nothing left to do).

Currently, I have an opt-in form in my footer, and it converts pretty well.

The current footer form

What?s lacking in this footer, and on my current site as a whole, for that matter, is a page that is dedicated to explaining the benefits of becoming a subscriber.

That?s why, instead of including an opt-in form in the new site footer, I will instead include a link to a landing page called Why Subscribe?

The new footer

This again comes down to a matter of search intent. Where most of my content is going to be front-and-center in nearly aspect of the design, I can only suspect that the people who scroll to the bottom of the page are more ?deep information? types.

I believe many blogs do not reward these types of people, and instead only go after those who are willing to hand over their information with little friction.?However, the ?deep information? types aren?t so trusting. They need to have all of the information before they give up any personal details.?That?s ok with me, because they also do a good amount of homework before making purchases, and I?ve found to be the most-action oriented customers.

So instead of giving them nothing to do when they scroll to the bottom, I will give them a landing page that talks about all of the benefits of subscribing to the show. This page will include information on how frequently emails are sent, the types of bonus content they can expect, and an outline of what will be included.?Doing this also gives me another page that can be linked to from internal content, which is a nice bonus!

Key takeaway:

Keep your users? intent in mind, and create content that appeals to as many different types of readers as possible. If you don?t currently have some form of a ?why subscribe? page on your site, you?re not addressing all?of your readers? concerns.

What I?ll be testing:

I?ll be interested to see the difference in conversion between the footer opt-in box and the Why Subscribe? link.

Giving users one extra click may decrease the overall conversions, however the link to the landing page is more in line with user intent on that particular section of the page.

Either way, I?ll have more data on footer and landing page subscribers, which will help me focus my follow-up messages even further.

End of single post pages
This is fairly straightforward.?If someone has decided to take the time to read through the content, they?re probably a good candidate to become a subscriber.?So I?ll create a subscription option at the end of every post.

The subscription form at the bottom of posts

Key takeaway:

We often clutter the end of our posts with all sorts of garbage, like related posts, share buttons, subscribe to my email list, read my bio, leave a comment, and more.?Every single one of these commands is a call to action, and the more calls to action you have, the more diluted each one becomes.?Find ways to incorporate all of these things?just don?t cram them all in at the end of your posts.

Using a WordPress plugin like Post Ender, you can keep your calls to action focused, and will likely see higher subscription rates from the ends of your posts.

What I?ll be testing:

Not much more than the language: ?Subscribe,? for example, vs. ?Keep Me Updated.? Because my content is primarily video, and it?s?showcased at the top of the page, this form is one of the least of my concerns.

Email subscriber plan 4

This is it! The Dreaded Popup.?I believe there?s a classy way to use popups, and an annoying way.?You?re probably pretty familiar with the annoying way.

My plan with the popup, however, is to have it triggered after the viewer has been on the site for a given amount of time, or clicks within a set number of pages.?That way, I?ll know they?re engaging with the site, and are more qualified than, say, a first time visitor.

Personally, I hate the pop-up, so if I?m finding that it?s not converting, even when I target mostly engaged users, I will not hesitate to yank it.

Key takeaway:

Popups can be extremely valuable, but are often seen as annoying.?The longer people are on your site, the more likely they are to qualify as potential subscribers.

Although your conversion rates may go down the longer you wait to trigger the popup, your subscriber quality will increase, because they?ve already spent more time with you?they?re qualified subscribers.

What I?ll be testing:

Here, I?ll test headline copy, the optin orientation, click and time triggers, and a number of other things I exaplained in detail in this article.

Goal #3: Get more high-quality leads

Subscribers do not equal leads.

I repeat: subscribers do not equal leads. While subscribers may eventually become leads, signing up to be on your email list does not mean they have an interest in buying anything.

In order to gather more leads through the site, I intend to offer a free ebook titled Why Quality Matters,?in which we?ll explore different statistics on the state of the internet, how high-quality content excels, what defines high-quality content, and so on/

The landing page to ?sell? the book will follow this formula.

The book itself will follow a similar format, but remain informative throughout.

As it is ultimately a lead generation piece, the goal is to simultaneously attract the right people, and repel everyone else.?Not everyone who reads the ebook will recognize themselves in it, but those who do will find a link to request a strategy session?at the end of the book.

In the strategy request form, I ask questions of the reader, like how long they?ve been in business, their previous yearly income, target yearly income, and if there are any major roadblocks that prevent them from moving to the next level.

This process is designed to help a person really decide whether or not they need help.?Having had my prospects step through a handful of filters also saves me a lot of trouble ?pitching? my services to them. By the time we get on the strategy call, I can really focus on helping them.?I do have an offer, but I?ll only make it if it seems like it?ll be a good fit.

Key takeaway:

Qualify your leads. So many bloggers and marketers assume that list subscribers = people who might be interested in buying something eventually.?But every time a pitch comes around, a good chunk of people either unsubscribe or ignore you all together, causing this endless cycle of list rebuilding.

When you let people qualify themselves, and say ?I need help,? they?re more likely to open your messages and take action on what you have to say.

What I?ll be testing:

I?ll test the landing page copy, without a doubt. Using Premise, I?ll be able to apply the Google Website Optimizer to test headline and copy variations.?Also, I?ll be testing pure copy vs. video, to find out which will be the most effective ?pitch? on the landing page.?Even though the investment for users is ?free?, I?ll still want to put my best foot forward, due to the subject matter and the eventual lead into the sale.

Note: This is not the only way I will be generating leads. Far from it actually.?I?ll also use several paid and organic strategies to better target those exposed to my content.

I mention this because popular content marketing wisdom does not advocate paid advertising, but the truth is, there is no faster or more precise way to target the right people for your content.

Test, get feedback, iterate

The designs and tests above were all conceived to address gaps in my data. I?cannot stress to you enough the importance of knowing what your analytics are telling you, and testing to make improvements.

One thing I?ve learned ?is that intuition doesn?t convert well.?Yet data only tells you so much. That?s?why I?ll offer an incentive to my list?to get real people to ?test drive? the site.?Their feedback will be vital in making the necessary tweaks before I push the site live and test it with a larger audience.?And even when it?s fully live, there will always be testing taking place.

The name of the game is to always be improving, and iterating on what you?ve learned from previous tests.?Only let your data and user feedback drive your design. Tomorrow?s post?the final one in this series?will show you how to set up, run, and adjust your own A/B tests. I?ll be checking it out?and I hope you will too.

I?m sure that by now, this series has probably encouraged you to look at your offer, conversion funnel, and offer communications more critically. You?ve probably come up with a few ideas you?d like to try. Share them with us in the comments below!

Tommy Walker?is an Online Marketing Strategist and host of ?Inside the Mind? a fresh and entertaining video show about?Online?Marketing Strategy.

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Inside Romney and Trump's Las Vegas Fundraiser

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Got nectar? To hawkmoths, humidity is a cue

ScienceDaily (May 30, 2012) ? Humidity emanating from a flower's nectar stores tells a moth if the flower is worth a visit, research led by a UA entomologist has discovered.

Until about 140 million years ago, dinosaurs had been munching their way through a uniformly green plant world. What happened then is one of evolution's greatest success stories, heralding a new kind of ecological relationship that would transform the planet: The first flowers appeared, competing for the attention of animals to visit them and distribute their pollen to other flowers to ensure the plant's propagation.

The myriad of ways in which flowers attract pollinators have been studied since the beginning of biology, and few ecological relationships between organisms are as well understood as those between plants and their pollinators.

Despite decades of research, a team led by Martin von Arx, a postdoctoral fellow in the lab of Goggy Davidowitz in the University of Arizona department of entomology, now has discovered a previously unknown sensory channel that is used in plant-animal interactions.

The white-lined sphinx (Hyles lineata), the most common species of hawkmoth in North America, can detect minuscule differences in humidity when hovering near a flower that tells it if there is enough nectar inside to warrant a visit.

The findings constitute the first documented case of a pollinator using humidity as a direct cue in its foraging behavior and are published in the journal Proceedings of the National Academy of Sciences.

The study, "Floral humidity as a reliable sensory cue for profitability assessment by nectar-foraging hawkmoths," is co-authored by Davidowitz and Joaqu?n Goyret and Robert Raguso at the department of neurobiology and behavior at Cornell University in Ithaca, New York, where the work was carried out.

"Traditionally, most research on plant-pollinator interactions has focused on static cues like floral scent, color or shape," von Arx said. "All this time, evaporation from nectar was right under our noses, but few people ever looked. We were able to show that the insects actually perceive this cue, and it allows them to directly assess the reward that they might get from the flower."

Unlike previously recognized cues used by pollinators such as flower size, shape or color, which don't necessarily reveal anything about the actual nectar levels waiting inside, the humidity evaporating from the flower's nectar provides an "honest" signal to a potential visitor. Scent, for example, is independent of nectar, which is odorless in most plants, whereas the fragrance usually is produced by the petals.

"We were always intrigued by this question," von Arx said. "Given that the known cues like flower shape and color are independent of the abundance of nectar, we were wondering if there is some other cue the insects might use. You would expect natural selection to favor an ability to sense a cue that is directly linked to the nectar reward."

To a hawkmoth setting out at dusk to search for nectar-bearing flowers of one of its favorite plants, the tufted evening primrose (Oenothera cespitosa), being able to quickly tell whether a flower is worth visiting, can make the difference between life and death.

Hovering in front of a flower while probing it with its long proboscis -- the moth's "tongue" -- is one of the most energetically costly modes of flight, von Arx explained. And once the insect plunges its head deep inside to reach all of the nectar, it is very vulnerable to predators such as bats.

"The metabolic cost of hovering in hawkmoths is more than 100 times that of a moth at rest," said Davidowitz. "This is the most costly mode of locomotion ever measured. An individual hawkmoth may spend 5-10 seconds evaluating whether a flower has nectar, multiply that by hundreds of flowers visited a night, and the moth is expending a huge amount of energy searching for nectar that may not be there. The energy saved by avoiding such behavior can go into making more eggs. For a moth that lives only about a week, that is a very big deal."

Add to that the "Black Friday" effect: fierce competition for limited supplies while they last.

"Imagine: As soon as the sun sets, all the hawkmoths fly around flower patches in the desert," von Arx said. "These flowers open within minutes of each other, and as soon as they do, the moths go there. A big flower patch or a plant with multiple flowers might attract many moths at the same time, so it's very important for an individual to pick the most profitable one very quickly."

The research group first measured humidity levels around a nectar-bearing flower by enclosing primrose plants in a sealed container and scanning the air inside with highly sensitive humidity measuring devices called hygrometers. They found that humidity just above the opening flower was slightly higher than ambient levels, caused partly by a plume of water vapor emanating from the flower's nectar tube.

To study whether and how moths respond to the humidity evaporating from nectar stores, the research team put artificial flowers -- to exclude any other potential signal other than humidity levels -- in a flight cage large enough for the moths to fly about freely.

Even though none of the artificial flowers had nectar, the moths would preferentially hover and extend their proboscis into those that had slightly elevated humidity compared with those that matched the humidity around them. The animals were able to sense if humidity near a flower was elevated as little as 4 percent above ambient humidity in the flight cage, despite of the turbulence generated by many moths hovering about.

"It was really exciting to see their high sensitivity to humidity in that they can perceive such a minute amount of difference in such a dynamic environment," von Arx said.

The results help researchers better understand the ecological relationships between flowers and their pollinators, especially in arid environments such as the Southwestern U.S.

Even though most plant-pollinator relationships are mutually beneficial -- the plant rewarding the pollinator's help with food -- their interests are conflicting.

"Speaking in evolutionary terms, the flower wants to be visited by a pollinator, but it doesn't want to invest too much because sacrificing resources and energy to make nectar is expensive," von Arx explained. "Often, plants are dishonest in their advertising, by presenting attractive flowers with no nectar."

But under certain circumstances, especially in desert environments, where water is scarce, it is beneficial for a flower to be honest, the researchers believe.

"If you're one of only a few flowers and there are lots of pollinators out there, you don't have to be honest about how much nectar you have because they'll visit anyway," von Arx said. "But if you want the attention of just a few, you really have to go all out. So by saying, 'Hey, come here, I have lots of nectar,' you're giving a faithful signal about an actual benefit that the pollinators can perceive and evaluate."

"I think in this case we showed that honesty makes sense in this system, because plants pollinated by hawkmoths are often pollinator-limited, and this signal, especially in the desert environment, is very potent."

According to von Arx, relative humidity plays an important role in the insect world and has been associated with choosing a suitable habitat but never was studied in the context of foraging for nectar. For example, neurobiological experiments revealed that cockroaches are able to detect humidity changes of a fraction of a percent.

"As creatures who use vision and olfaction, humans think in odors and shape, and color," von Arx said. "We are biased by what we can perceive. We know that moths have hygroreceptors on the tips of their antennae, but they remain a mystery for the most part. We know a lot about olfactory receptors, mechanoreceptors and vision. The insect eye has been studied in and out. But hygroreception? We still don't really know how that actually works."

Funding for this research project came from the National Science Foundation, the Swiss National Science Foundation and the Johnson & Johnson Corporation.

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Story Source:

The above story is reprinted from materials provided by University of Arizona.

Note: Materials may be edited for content and length. For further information, please contact the source cited above.


Journal Reference:

  1. Martin von Arx, Joaqu?n Goyret, Goggy Davidowitz, and Robert A. Raguso. Floral humidity as a reliable sensory cue for profitability assessment by nectar-foraging hawkmoths. Proceedings of the National Academy of Sciences., May 29, 2012 DOI: 10.1073/pnas.1121624109

Note: If no author is given, the source is cited instead.

Disclaimer: Views expressed in this article do not necessarily reflect those of ScienceDaily or its staff.

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Health ? Blog Archive ? Business online Internet marketing strategy ...

Posted by admin - May 29th, 2012

Business online Internet marketing strategy

Whenever another person begins a web based business, and many do, they have a tendency to consentrate they determine what they?re doing. To put it differently, they just don?t have a concept. Every person hold telling them which they need to have a nice looking web page, throw a few affiliate products onto it, advertise at free of charge classified listings web pages, and observe the funds move in. Easy money, proper? That maybe what they think.

Once again, find a person that is very successful on the web and view what they are undertaking each day that creates the good results. Do a little precise research on-line about what procedures and techniques will work for the children and others. You can not succeed if you maintain associating on your own with folks who usually are not an online success. So you have to take your self by the palms and initiate to be able to keep company with successful online pals.

Prior to I go straight into outlining this specific matter, it is necessary that you are aware that you should work with a good opt-in e-mail customers that will arrived at your site and give you their particular individual authorization for you all of them occasional e-mail. What you would n?t want to do is to find electronic mail customers. If you buy them as well as mail these individuals the e-mail, next the could get rid of anyone with a on the web popularity.

Obtaining along with opt-in email list will let you take back plenty of your time and efforts as your leads are going to be getting mail messages from you finding out routinely and automatically. The nice thing about marketing via email is the fact that as an alternative to anyone being forced to give them a call each time you need to advertise a thing, that can require for a long time, the auto-responder program will be in your favor when you just go and have a great time.

Think about owning an subscribe list of Twelve,000 subscribers. Ought to you call up each one of those to advertise one of the plans, think how much time you will be lead to attain these. It might be unattainable for you personally. Having e mail, you can contact all in just a while or perhaps minutes. You?re writing one electronic mail striking the actual ?submit? switch, and you For more mlm help visit mlmhelponline.com and the mlm help site.really are many carried out.

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Wisconsin's Walker widens lead in recall election: poll

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Lincee Ray: 'The Bachelorette' Recap: Lessons in Brutal Honesty

I have to give it to Emily for being straightforward and honest with "her boys" on "The Bachelorette." Each one-on-one time is filled with, shall I say, normal conversation with her intentions clearly laid out on the table. If the bachelors don't prove that they can fit into her life as a future husband and father, she has no problem escorting them to the door in her tight-fitting gold sequined ball gown and black Ugg boots. After seven seasons of "The Bachelorette," you'd think the show would become stagnant, but Emily has no problem making her own rules to help thin the herd. There were many moments in this week's episode that were uncharacteristic of this show we've all come to love and loathe. You break dance? You're kicked out. You continue to carry around a ridiculous egg? You're kicked out. You compromise? You're out. All with the grace and charm of a true southern lady, of course.

Five Examples of How Honesty is the Best Policy

1. Boy vs. Man
Young Chris drew the first one-on-one date card and we were once again forced by ABC producers to witness a pair of strangers scale a building and talk about facing fears and conquering obstacles together. After defeating the climb, Emily was thrown a curve ball when she learned that Chris is 25-years-old even though he acts and looks much more mature. Unfortunately, a suitor who graduated a year later than her in high school is not on a check on the "pro" side of the column and she lets him know it. These negative feelings are mitigated with the gentle crooning of Luke Bryan and a swarm of people who just happened to be in downtown Charlotte gathered around the lucky couple as they swayed back and forth, eighth-grade dance style. Even though Chris received the rose, he's going to have to man up. This is not achieved by confessing to the camera that you want to kiss her, but are too chicken to go through with it.

2. Play Date Reconnaissance
It's week three and Emily give her friends permission to help thin the herd while Little Ricki's entire class played around them in a community park playground. These women took their responsibility seriously. For the most part. It is my hope that Emily's friend Wendy hit the sauce earlier than usual that day because she was nervous about being on national television. That is the only logical reason that she behaved the way she did. Sure, I was fully engaged when she insisted that Sean remove his shirt and do push-ups for her, but was it really necessary for her to sit on his back while he performed the request? With that said, I think the show needs a little more Wendy in future episodes. Bring on the crazy. And tell the ABC intern not to forget the shot of Vodka in her juice box.

3. Fat Bottomed Girl
Ryan appeared to have an upper hand in the competition from last week's one-on-one date, but quickly fell down a few notches when he crashed girl talk during the "see who can hang with elementary kids" scheduled play time. One of Emily's confidants noted that Ryan was "put together in a pretty, but manly way" (OK, it was slurred and it was Wendy) and it somehow came about that Emily was apologizing for not being dolled up at the park. Obviously, she was fishing for a compliment. Daftly, Ryan confided that he wants a woman who is always put together. Five women eyed him carefully as he explained he would love Emily if she chose to "get lazy," but he wouldn't love on her. Emily: "He has the guts to tell me that I better not get fat. I don't know how I feel about that." Much like the bump-it in his hair, Emily, I'd suggest you proceed with caution when it comes to Ryan's questionable motives.

4. All the Kings Horses and All the Kings Men
You probably don't recognize Travis' name because you affectionately refer to him as The Egg Guy or Humpty Dumpty. Of course, Emily's entourage peppered her with questions regarding the strange dude who carries around a dragon egg like it was a security blanket. Travis got the message and ceremoniously escorted Emily out into the courtyard to free himself from further embarrassment (and the responsibility of making sure the egg was kept safe from harms way). The best decision he made was to allow Emily the honor of smashing the egg to smithereens before the ABC intern was sent to clean up the mess. One moment that will go down in "Bachelor" history is when a handful of men raised a glass to "Shelly" and toasted her over easy demise. I love this show.

5. Home is Where Your Kid Is
In case you didn't know from the 30 minutes dedicated to this story arc, Tony is a single dad who really misses his kid. ABC led us to believe that Emily would have pity on this guy and really bond over the fact that she can relate to his anguish. She did. He continued to cry. She returned and just when I thought he was either milking it for the camera or just needed to get over the fact that he signed up for a dating show that could quite possibly take him away for several weeks if things went well, Emily decided for him. He was too emotional and there was not enough attraction for him to stay. She escorted him directly to a taxi and continued her group date. Nice! Later, she did the same with one of the Andros who point blank told her that marrying her and raising Little Ricki would be a compromise to his gypsy lifestyle. There were no hard feelings as she escorted the Latino Brad Pitt to his exit suburban.

Next week looks just as interesting. Doug will wear a tight tee. Arie will prove once again that he's the best kisser on the show and Kalon will help his fellow bachelors choose the most appropriate luxury items for their group date. I can't wait.

To read the entire recap, feel free to visit www.iHateGreenBeans.com.

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